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Accounting And Finance For Non-specialists by Dr Peter Atrill and Eddie Mclaney
Now in its sixth edition, this successful text introduces the basic principles and underlying concepts of accounting and finance. It adopts a practical, non-technical approach, making it the ideal text for students from non-accounting disciplines. The text is written from a 'user' perspective, demon
Organizational Behaviour: An Introductory Text by Dr Andrzej Huczynski and Prof David Buchanan
Huczynski and Buchanan bring their well-known and successful brand of critical thinking, social science underpinning, and visual appraisal to bear in this comprehensive introduction to organizational behaviour. A wide range of features enable the reader to understand the dynamics of human behaviour
Consumer Behavior And Marketing Strategy by J. Paul Peter and Olson
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
Cases And Materials On Intellectual Property by William Cornish
* Presents readers with the leading and illustrative IP decisions from the UK courts, the European Patent Office, the Community Trade Mark and Designs Office and the European Court of Justice. Case reports are edited to bring out the kernel of the decision. * Contains an up-to-date collection of the
Principles Of Marketing by Philip Kotler, Veronica Wong and John Saunders
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Pr
Commercial Law by Roy Goode
'A work of immense scholarship...Professor Goode's work must be as nearly exhaustive as can be possible...a triumph' - "The Solicitors' Journal". 'A veritable tour de force' - "Business Law Review". From its first publication, this book was acclaimed as the standard text on this field of the law. No
Customer Relationship Management by Ed Peelen
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as "What should o
European Union Law by Alina Kaczorowska
This new textbook has been specifically written to give law students detailed and up-to-date knowledge of all the main areas of EU law, whilst leading them to examination success. The book provides an in-depth and detailed examination of, and commentary on the areas of institutional and of substanti
Exploring Corporate Strategy: Text And Cases by Prof Gerry Johnson, Prof Kevan Scholes and Prof Richard Whittington
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in it
Global Marketing Management: A European Perspective by Dr Bodo Schlegelmilch, Dr Warren J. Keegan and Dr Barbara Stoettinger
This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations. Written by two experts in the field, the book is divided into six parts providing a big picture approach and introducing the field of global mark
Research Methods For Business Students by Mark Saunders, Adrian Thornhill and Philip Lewis
In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a str
Exploring Innovation by David Smith
This book aims to define innovation, identify its main characteristics, outline the processes that organisations go through to carry out innovation, etc. It also provides tools of analysis so that students can take a critical perspective of innovations they encounter, both in the media and in their
Microsoft Office Excel 2007 In Business, Advanced by Joseph J. Manzo
The In Business system is the only series that prepares you expressly for your core business classes such as Accounting, Economics, Marketing, Finance and Business Statistics by doing the following:  exposing you to real business files that meet professional standards; providing a useful referenc
Essentials Of Economics by Mr John Sloman
The book is very good as it is concise, but also manages to give practical examples of the theoretical issues it is covering. Undoubtedly student friendly when compared to the competition.' Dr Douglas Chalmers, Glasgow Caledonian University Essentials of Economics is the market-leading concise text
The Observer's Book Of Architecture by Forewordby F.r.s. Yorke Written and Illustrated By John Penoyre And Michael Ryan
Observers book
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