Secrets Of Telephone Selling

  • ISBN: 0749412194
  • Author: Neil Johnson
  • Description:
    This is an introductory guide for the complete novice on the art of selling a product or service over the telephone. The text uses specific examples to illustrate the types of words and phrases that get results. It also explains how to structure a sales conversation, how to convince the listener, how to prepare for a sales call and how to keep proper records of calls. The book concludes with two transcripts of complete sales calls, using a variety of different endings.

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