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BOOKS BY THIS AUTHOR

Jaguar: A British Success Story
Title: Jaguar: A British Success Story
Description:
This book sets out to explain the revival of the Jaguar company, which 11 years ago seemed to be on the verge of extinction. The book covers the period from the time of the XJ-S in 1975 to the launch of the XJ40 in 1986 and the beginning of a new era. The names and personalities behind the rise and fall of Jaguar are closely interwoven into the narrative; Sir William Lyons, pioneer and entrepreneur; the BL merger - Sir Michael Edwards failed to turn the tide but recruited John Egan, the mastermind behind Jaguar's resurgence.